Behavioral Economics and the Pharmacy: Using "Nudges" to...

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2025-12-18 11:53:00 -

Behavioral Economics and the Pharmacy: Using "Nudges" to Improve Medication Adherence

One of the biggest problems in modern medicine is not the lack of effective drugs, but the fact that patients often don't take them as prescribed. This "non-adherence" leads to thousands of preventable deaths and billions of dollars in extra healthcare costs every year. To combat this, pharmacies are increasingly turning to behavioral economics—the study of how people make...

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