The German Solution: Pseudonymization and Data Aggregation

добавлена новая статья Wellness

2025-12-08 17:28:40 -

To overcome the stringent regulatory hurdles imposed by GDPR, pharmaceutical advertisers in Germany rely heavily on advanced data governance frameworks, making pseudonymization a key technology segment within the Big Data market. Creating Anonymous Insights Instead of using individual patient records, pharma companies and their data partners (like IQVIA) focus on: Data Aggregation: Combining...

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