The Distribution Chains for cough remedies are rapidly evolving beyond traditional brick-and-mortar pharmacies and supermarkets to embrace digital channels. Mass retailers and independent pharmacies still serve as the foundation of sales, providing immediate access during peak cold and flu seasons and maintaining direct consumer advisory roles. However, the convenience and competitive pricing offered by online pharmacies and e-commerce platforms are reshaping consumer access.

Online platforms allow consumers to easily compare prices, read product reviews, and access a vast selection of both conventional OTC and niche natural/herbal remedies, including specialized products not stocked by all local stores. The rapid growth of digital-first health distribution chains offers services like same-day delivery, making it easier for sick individuals to obtain non-prescription medication without leaving home. This omnichannel approach ensures that manufacturers must now effectively manage both the traditional retail environment and the increasingly influential digital sales space.

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